Counterfeit policy

Products sold on Jumia must be authentic. Selling fake products is strictly prohibited. Violating this policy can cause losing selling privileges, account suspension or termination, funds being withheld, and inventory being destroyed at your expense.

Vendors and suppliers are responsible for ensuring all products are genuine. Prohibited items include bootlegs, fakes, pirated copies and products that violate intellectual property rights. This means any product using, imitating, or purposely mimicking a brand name, logo, or trademarked pattern even with slight variations, without the brand-owner consent, is infringing our counterfeit policy.

We collaborate with manufacturers, rights holders, vendors, and law enforcement to detect and prevent fake products from reaching customers. Suspect listings are removed, and legal action is taken against violators, who may face civil and criminal penalties.

Consequences for violations

Violations of Jumia’s listing policies may result in actions such as:

Deletion of product listings
Suspension of product creation privileges
Returning inventory
Destroying inventory in our warehouses without reimbursement
Terminating the business relationship
Suspension of or permanent withholding of payments
Sale of counterfeit products can also lead to legal action, including civil and criminal penalties

What are the results of selling counterfeit products on Jumia?

- 1. First time: The product will be removed, and a 120.000 Fr CFA penalty will be applied if you do not provide any documentation that proves that you are selling authentic products within 10 business days from the date you were contacted and informed about the creation of the counterfeit product(s) on JUMIA’s website.
- 2 : Second time: the product will be removed, and a 120.000 Fr CFA penalty will be applied if you do not provide any documentation that proves that you are selling authentic products within 10 business days, and your store will be permanently delisted.
- These rules apply to all sellers, whether the store is “new or old” on JUMIA.
- If you have any questions or concerns regarding a product, you can send to [email protected] for products before creating it to avoid any potential penalties.
- So please note the importance of removing all fake or imitation products from your store.

What is a counterfeit item?

A counterfeit or copy item is:

1- A product replica (identical or similar design/style), with minor variations of the brand name (found on Jumia);

2- Any product that is listed as generic and bears no brand name, but incorporates another brand’s design/model or logo.

Examples of fake bans to put online:

Images of fake articles referenced as generic but representing GUCCI designs and the CHANEL logo:

A few tips to avoid counterfeiting!

To protect yourself and ensure you don’t list counterfeit items:

Don’t create exclusive brands that you’re not authorized to sell.
Don’t create replica brands with altered spelling, for example “Chanelle” instead of “Chanel”.
Don’t use branded products that aren’t made by said brand, using a Gucci logo for a non-Gucci product.
Don’t put genuine items online while delivering counterfeits.

The documents you need to sell a brand-name item!
In order for your restricted brand item to be sold on JUMIA SN you must provide the following documents:

Either a brand licensing agreement signed and sealed by both parties (the brand and the seller);
or a distribution contract (exclusive or non-exclusive) signed and sealed by both parties (the brand and the seller);
or a certificate of authenticity for the product or item bearing the logo and stamp of the brand issuing the certificate;
or a stamped invoice (from 0 to 3 months maximum for small stocks of items and 0 to 6 months maximum for large stocks) from the brand or the brand’s authorised retailer, bearing the name of the seller or the name of the seller’s boutique.
The consequences of selling fake or counterfeit goods on Jumia
Our reputation depends on that of our sellers. Therefore, if an item created breaks the trust of our customers, it poses risks for our entire market.
As a reminder, Jumia applies the following procedures:
♦ 120,000 Frs penalty after detection of a counterfeit or fake item.
♦ Following a second case of counterfeiting, your store will be levied again and permanently closed.
NB: Jumia will be fully transparent with the judicial authorities in any investigation of cases of alleged trademark infringement on the site, and will comply with the law in the event of proceedings.