Before you start optimizing your campaigns, ensure you are set up to maximize your time and resources
- Group similar products and strategies together to be more efficient with time management
- Include in-stock products (minimum 3 units)
- Set your campaign to run with no end date (preferred)
- Ensure your products have sufficient information on the product detail page: descriptive product title, high-quality images, 3+ bullet points, and competitive price.
Once you’ve set up your campaigns, follow the below tips for ongoing optimizations
- If you’re new to advertising or launching your first Sponsored Products campaign, select automatic bidding and automatic keyword targeting.
- Exclude specific products from your campaign using negative keywords
- Check your performance and modify bids as needed (preferred every day)
- Check your campaigns and modify all daily budgets as needed
