Understanding your advertising expenses is crucial for managing your budget effectively. This guide walks you through the simple steps to validate your Jumia Ads (Sponsored Products) spend against the financial statements found in your Vendor Center.
Step 1: Accessing Your Transaction Data
- Log in to your Jumia Vendor Center account.
- Navigate to the left sidebar and click on “Account statements.”
- On the Account Statements page, you will see a summary of your transactions. To perform a detailed validation, locate and click the “Export transactions” button.
- A prompt will appear. Choose the desired date range and country, then proceed with the export.
Step 2: Identifying Sponsored Products Spend
Once you open the exported file, you will find various columns detailing your transaction history.
- Look for the column titled “Transaction type.” This column will help you filter specifically for transactions related to your Sponsored Products spending.
- Locate the “Transaction Date” column, which shows the date the charge was recorded on your account statement.
Step 3: Reconciling the Two-Day Lag (Crucial for Validation)
The most important step in successful reconciliation is understanding the difference between when the ad spend occurs and when it is recorded on your statement:
Key Rule: The actual spend date for your Jumia Ads typically reflects two days prior to the transaction date you see in your Vendor Center account statement.
Example: If your account statement shows a transaction dated July 7th, that spend usually relates to advertising activity that took place on July 5th.
This consistent two-day difference is key to accurately cross-referencing your ad performance reports (which show the activity date) with your financial statements (which show the transaction date).
Conclusion
By following these simple reconciliation steps, you can confidently track and validate your Sponsored Products spend, ensuring full transparency and accuracy in your advertising finances.
