What are product variations?
Variations (also known as parent-child relationships) are sets of products that are related to one another in terms of size or flavor, and so on. Good variation relationship listings allow customers to compare and choose products based on different attributes such as size, or other characteristics from the available options on a single product detail page. For example, a customer searching for a short sleeved T-shirt might click a product detail page for a T-shirt that comes in four sizes (small, medium, large and extra-large). Rather than having to browse separate pages for each size, the customer can select the preferred size variations on the same page.
GUIDE TO THE CORRECT USE OF THE VARIATION FIELD
This guide will help you to use the variation field correctly to avoid rejects during quality control.
The variation field is visible on the website (next to the product/images). It is imperative to enter a variation only in the cases mentioned below.
Categories covered by predefined variations:
For products in the following categories, choose the appropriate variation from the list:
- Clothing
- Shoes
- Lingerie
- Perfumes
Categories with free input for the variation
For the other categories, you must enter the variation manually in the free
space.
Examples of permitted variations:
- Clothing sizes (e.g. S, M, L)
- Shoe sizes (e.g. 37, 38, 39, 40)
- Product capacity (e.g. L, cl, ml)
- Product weight (e.g. g, kg)
- Product size or measurements (L x W x H in cm)
- Screen size
- Power
- Storage
- Capacity
In all other cases, fill in the field with three dots (…) to indicate that no variation is available.
What not to do:
- Avoid random writing, product names or descriptions in the
field. - Even if the free input space allows it, the product will be rejected during quality control.
Requirements for variations
For your products to be eligible for a variation, the following criteria must be met
met:
- The products are basically the same.
- The products belong to the same brand.
- The products vary only according to specific criteria.
- Customers expect to find these products grouped together on the same product page.
- Products can share a unique title.
When to use and when not to use variation relationships
The following questions can help you determine whether products can be considered
be considered valid variations:
- Are the products fundamentally the same?
- Can the products share the same title?
- Do the products vary only according to specific criteria that do not alter their nature (e.g. size)?
nature (e.g. size)? - Do customers expect to find these products grouped together on the same product page?
- Products not suitable for variation:
- There is only one variation of the product.
- The products have a different appearance requiring different images.
- The products are fundamentally different.
- The products belong to different brands.
- The product descriptions are very different.
- Products cannot be described by a single title.
- A customer would not expect to find these products grouped together on the same product page.
How do I add product variations?
- Add the value of the attribute corresponding to each variation in the ‘Variation’ column (e.g. S, M, L).
- Fill in the ‘SellerSKU’ field and the ‘gtin_barcode’ for each variation.
Important note: Jumia systems only support one variation. Theproduct must only vary according to one criterion (for example, size only, not size and colour).
- You may submit a single set of images common to all variations of the variations.
- As the images do not change when a variation is selected, the variation type variation can be any attribute that does not affect the external appearance of the product (images).
- Examples of attributes that can be used as variations: Size, power, storage, capacity, etc.
Examples of attributes that may NOT be used as variations:
Colour, shape, etc.
Best practice
1. Do not group different products together:
● Example 1: A mobile phone charging cable and a portable charger,
although linked, are not the same product and should be listed separately.
● Example 2: A laptop bag with handles and a bag without handles
are two different product styles and should be listed on separate product pages.
pages.
2. Do not use variation themes incorrectly.
Themes should only be used for their defined purpose.
● For example, a variation theme based on size should only include
information relating to size.
● Different phone models should not be listed in a size theme.
If you have any questions, please do not hesitate to contact the support team.
